2019中国（济南）国际葡萄酒博览会

主办单位：中国国际贸易促进委员会济南市分会

山东中贸国际经济贸易发展促进中心

承办单位：山东中贸国际会展有限公司

支持单位：中国酒类流通协会

邀请单位：香港葡萄酒商会、澳大利亚中国总商会、澳大利亚国际商会、西班牙国家对外贸易公署、西班牙瓦伦西亚对外贸易局、西班牙卡斯蒂利亚-拉曼洽地区贸促会、西班牙阿拉贡地区对外贸易局、中国西班牙商会、法国南部Suddefrance，中国法国工商会、意大利国家酒业促进中心、中国意大利商会、南非共和国经贸促进局、南非-中国经贸协会、葡萄牙酿酒合作社联合会、葡萄牙及中国青年企业家协会、葡萄牙经贸促进局、摩尔多瓦中国**经济合作中心、智利中国工商业联合会、智利中国商会、罗马尼亚大使馆、智利领事馆商务部、美国加州餐酒协会、加拿大中华总商会。

Sponsor: China International Trade Promotion Commission Jinan City Branch
Shandong Center for International Economic and Trade Development
Contractors: Shandong Zhongmao International Convention and Exhibition Co., Ltd..
Support unit: China Wine Circulation Association
Invitations: Hong Kong Wine Chamber of Commerce, Australian Chinese Chamber of Commerce, Australian International Chamber of Commerce, Spanish National Foreign Trade Office, Valencia Foreign Trade Office of Spain, Lamanqia of Spain, Aragon Regional Foreign Trade Office of Spain, Spanish Chamber of Commerce of China, Suddefrance of southern France, French Chamber of Commerce and

Industry of China, National Wine Promotion Center of Italy, Italian Chamber of Commerce of China, Economic and Trade Promotion Bureau of the Republic of South Africa, South Africa-China Economic and Trade Association, Portuguese Brewery Association, Portuguese and Chinese Youth Entrepreneurs Association, Portuguese Economic and Trade Promotion Bureau, Moldovan China Center for Social and Economic Cooperation, Chilean Federation of Commerce and Industry, Chilean Chinese Chamber of Commerce, Romanian Embassy, Chilean Consulate, California Wine Association, Canadian General Chamber of Commerce.


 

行业背景 Industry background

    随着我国经济**不断发展、人民生活水平不断提高，以及国际间交流的不断增多，葡萄酒作为世界通畅型饮料酒，呈现出巨大的潜力与魅力。葡萄酒产业是复合型产业，是国际公认的可持续发展的健康生态产业。2018年上半年，我国葡萄酒进口量为38.54万千升，同比增长25.8%，中国已经成为世界上葡萄酒市场发展最快的国家。

山东不但是中国葡萄酒最重要的产区，也是葡萄酒消费大省，葡萄酒消费量、销售收入、利税均位于全国前列。美丽的泉城--济南作为省会城市，位于华北、华中、华东地区的叠合带，区位优势明显，又具备便利的交通、产业、流通等各方优势，已经形成辐射华北、华东、中部的葡萄酒交易中心，具有引领行业发展的责任，众多国际大型酒庄和品牌都在济南设立办事处和代表处，全市有近千家葡萄酒进口商、贸易公司、经销代理商、从业者数万人，是一个新型的葡萄酒消费市场，市场发展潜力巨大，具备举办国际葡萄酒博览会的天时、地利优势。

    With the development of our country undefineds economy and society, the improvement of people undefineds living standard and the increasing of international communication, wine, as a kind of unobstructed beverage wine in the world, presents great potential and charm. The wine industry is a composite industry and an internationally recognized healthy ecological industry for sustainable development. In the first half of 2018, the amount of wine imported in China was 38.54 million litres, an increase of 25.8 million over the same period. China has become the fastest growing wine market in the world.

Shandong is not only the most important region of wine production in China, but also the province of wine consumption, the consumption, sales revenues and taxes are among the highest in the country. As the capital city of Jinan, the beautiful Spring city is located in the superimposed zones of North China, Central China, and East China. It has obvious geographical advantages, and it also has the advantages of convenient transportation, industry, circulation, and so on. It has formed radiation in North China and East China. The central wine trading center has the responsibility of leading the development of the industry. Many international large wineries and brands h**e set up offices and representative offices in Jinan. There are nearly 1,000 wine importers, trading companies and distribution agents in the city. Tens of thousands of practitioners, is a new wine consumer market, the market development potential is huge, with the international wine exposition of the timing and geographical advantages.

定位宗旨 Positioning purposes

中国（济南）国际葡萄酒博览会将以“展览、贸易、论坛、大数据”等热点主题开展，定位B2B专业盛会，采取差异化的办展思路，以高端化、品牌化、国际化发展模式，打造中国最大的葡萄酒行业贸易展会，每年定期5月举办，办成立足济南、辐射全国、贸易全球的行业盛会。

China (Jinan) international wine exposition will be carried out with "exhibition, trade, forum, big data" and other hot topics, positioning B2B professional pageant, adopting differentiated exhibition ideas, as the high-end, brand, international development model, to create the largest wine trade fair in China. Helding regularly in May every year, to set up Jinan, radiation the whole country, the global trade fair.

目的和意义 Purpose and significance
1、集中展示国际、国内葡萄美酒，助推济南葡萄酒行业的快速发展和贸易；
2、提升济南在国际葡萄酒行业的影响力和城市名片；

3、展会将进一步促进济南在葡萄酒行业发展中的发展，理清规范市场竞争环境，谋划全国化、国家化葡萄酒贸易中心和集散地发展战略；
4、正确认识新时期酒类技术创新、消费升级、渠道变革等带来的影响，强化互联网思维，推进葡萄酒业转型创新。

5、展会的展示窗口和交易平台将更多优质的葡萄酒及烈酒引入，以满足中国市场巨大的消费需求，同时也为国内葡萄酒企业搭建一个宣传展示，交流合作的平台，为国内企业更好的走上世界提供了良好的机遇。

1. Display the international and domestic grape wine, promote the rapid development and trade of Jinan wine industry,

2. Promoting Jinan undefineds influence in the international wine industry and city business card;

3. The exhibition will further promote the development of Jinan in the development of wine industry, clarify and standardize the market competition environment, plan the development strategy of national wine trade center and distribution center;

4. Correctly understand the influence brought by the technological innovation, consumption upgrade and channel reform of wine in the new period, strengthen the Internet thinking, and promote the transformation and innovation of wine industry.

5. The exhibition window and trading platform will introduce more high-quality wine and spirits to meet the huge consumer demand of the Chinese market. At the same time, it will also set up a platform for domestic wine enterprises to promote and display, exchange and cooperate. For domestic enterprises to better go to the world to provide a good opportunity.

主要活动   Main activities

1.“一带一路”沿线国家葡萄酒庄及世界主产区国家葡萄酒庄推介会。

2.2019葡萄酒产业发展高峰论坛。邀请国内外葡萄酒行业专家演讲，引领葡萄酒消费观念，实现国内外葡萄酒厂商融合、发展。

3，举办备受消费者青睐和关注的葡酒产区大师班

4，国内外葡萄酒品鉴会。

5，葡萄酒侍酒师大赛、花样调酒表演。

6，葡萄酒科普知识推广。

7，专业人士品鉴会，专业观众品鉴会

1. "Belt and Road" along the national winery and the world undefineds main production areas of the national winery promotion conference.

2.2019 Wine Industry Development Summit Forum. Inviting domestic and foreign wine industry experts to speak and lead wine consumption concept, to achieve the integration and development of domestic and foreign wine manufacturers.

3. Helding a popular and concerned by consumers of Portuguese wine production area master class

4, Domestic and foreign wine tasting.

5, Wine sommelier competition, pattern blending performance.

6, The promotion of popular knowledge of wine science.

7. Professional person and audience appraisal meeting